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roi hair

The salon

A true Melbourneinstitution.

Nestled in the heart of the city, on the ground floor of Melbourne Central, and under the same ownership since the day the centre opened in 1991.

Mon to Sat, from 10am

The Roi Hair shopfront on the ground floor of Melbourne Central, open on a weekday

Unmatched heritage

Roi Hair opened on the ground floor of Melbourne Central in 1991 and has never moved.

The shopping centre had only just opened its doors, which is how the salon came to hold the title it is proudest of: the longest-standing original tenant in Melbourne Central. Over three decades on the same floor, behind the same door, our history has become woven into the fabric of the Melbourne CBD.

Roi is still owned by Sam Liassos. The salon has watched decades of city evolution from the ground floor and has stayed exactly what it set out to be: consistent quality, warmth, and exceptional hairdressing, year after year, under the same expert direction.

A Roi Hair stylist cutting into a long, freshly blow-dried length
On the floor, mid-cut

Generations of loyalty

Our greatest achievement is not the longevity. It is the people. For over three decades, generations of Melburnians have trusted us with their hair, and a great many of them have been walking through the same doors for years on end, growing alongside the salon and becoming part of the extended Roi Hair family.

They come from the offices around us, from RMIT, up from the station underneath, and from suburbs right across Melbourne. 124 public reviews say it in their own words, and the oldest of them go back years rather than months. Hair cut and coloured by somebody who already knows it is most of the reason why.

The people

Owner-run, since
the first day.

Roi has had the same owner since 1991, which is not something many salons in the city can say. Both of the names below own it.

  • Sam Liassos

    Owner

    Has owned Roi since 1991, and the salon has been under that same expert direction every year since. The introduction at the foot of this page is signed below.

  • Jess

    Owner

    One of the salon owners. A client of several years, writing publicly, calls the work truly exceptional.

Long copper waves blow-dried out, coloured and finished at Roi Hair

Master craftsmanship

Led by Sam Liassos, the team specialises in precision cutting, stunning colour work, and complex colour corrections. Whether you are after a complete transformation or a subtle refresh, the technical expertise behind it is the same, and so is the finish you walk out with.

Work of that kind takes the time it takes. A colour correction can need more than one sitting, an upstyle needs a chair held for it, and anybody who wants a particular pair of hands is best to ring ahead. For everything else you are welcome to come up the escalators and ask, exactly as people have been doing here since 1991.

At Roi Hair, it’s never just about hair. It’s about connection, trust, and a passion for the craft that has kept us thriving in the heart of Melbourne since 1991.
Sam Liassos · Owner

The same door since 1991

Come up and
see for yourself.

Ground floor, Melbourne Central, 300 Lonsdale Street. Mon to Sat, from 10am